Eat Wholesome

Packaging & Illustration
In a market that has rapidly grown and within it, the consolidation of its visual coding, this vegetarian meat substitute packaging dismissed the current conventions to find their spot on the shelves. Consisting of a range of three different Asian ready-to-cook spiced organic Jackfruit, the packaging design project tried to deviate from present green trends in the design coding aspect. Preserving the aesthetic of their current brand guidelines, this product reflects a 'look & feel' closer to the meat market. To achieve such an aim, we used different outlined vintage illustrations that evoked a meat course, revealing the product through a die-cut window within such images.

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