Mine
Discipline:
Naming, Brand design, and label design
Discipline:
Naming, Brand design, and label design
Description
Mine is a white and sparkling wine, a top-of-the-range product crafted using the traditional 'champenoise' method and embellished with edible 24-carat gold flakes. Along with the brand and label design, we were tasked to find a name that is suitable for the UK, German, and France audiences. "Mine" means not only an artificial excavation where miners extract minerals, in this case gold, but also works as a pronoun in the English language, referring to someone's possession. In this regard, we sought to emphasize those well-deserved moments of celebration that are unique and exclusive. Additionally, the way the label fully wraps the bottle emphasizes such a symbol of precious possession.
