Mine
Discipline:
Naming, Brand design, and label design
Discipline:
Naming, Brand design, and label design
Description
Mine is a white and sparkling wine, a top-of-the-range product crafted using the traditional 'champenoise' method and embellished with edible 24-carat gold flakes. Considering that our target market included the UK, Germany, and France, we needed a name that would be suitable in these three different languages. This is how we arrived at "Mine," which signifies an artificial excavation where miners extract minerals, in this case, gold. Furthermore, as a possessive pronoun in the English language, "Mine" refers to something that belongs to you. In this regard, we seek to emphasize those well-deserved moments of celebration that are uniquely and exclusively yours, making 'Mine' a very powerful name. Additionally, the way the label fully wraps the bottle serves as a symbol of precious possession.
