Transraysa
Disciplines:
Annual report, Editorial design
Annual report, Editorial design
Description
Design of booklet for a national road transport company aiming, not only to pursue their values to their clients but also, their company’s workers. The client required a concise and straight message as well as a neat design, in contrast to a robust presentation that stood out. By manipulating the initial letter T of the brand's name, we built a pattern that resulted in a latex cover that emulates the surface of a tyre. This, combined with a clean layout, encapsulated the strength of their principles and commitment to their clients, which have driven the company across the roads for decades.