Inz-Almaraz
Disciplines:
Branding 360, Art Direction, Visual Identity, Brand Guidelines
Design Strategy, Packaging, Web & Editorial.
Disciplines:
Branding 360, Art Direction, Visual Identity, Brand Guidelines
Design Strategy, Packaging, Web & Editorial.
Description
Tana is a renowned leader in fresh and industrial citrus production with over 80 years of expertise. Our mission was to revitalize their brand, capturing the essence of their rich heritage while infusing it with a modern touch. With a comprehensive approach that encompasses brand redesign, packaging, product catalogue, company booklet, and web design, we aimed to create a cohesive visual identity that echoes the values and spirit established by their founders, but also the adaptation to the new era and technologies.
